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How to Study the Phenomenon of Tech Hype

Justin Hendrix / Mar 29, 2026

Audio of this conversation is available via your favorite podcast service.

AI hype is everywhere, and the CEOs of many tech firms are promising that the tech will soon eclipse human intelligence. The trillions in investment towards this goal and the massive deployment of capital and the human and natural resources it purchases both requires this kind of hype and causes it to compound.

Today’s guests are studying this phenomenon from a variety of perspectives, building out a line of inquiry they call "Hype Studies." It's the subject of an occasional series of contributions to Tech Policy Press.

Guests include:

  • Jascha Bareis, a postdoctoral political scientist at the University of Fribourg;
  • Andreu Belsunces Gonçalves, a sociologist of design and technology pursuing a PhD at the Tecnopolítica unit of the Open University of Catalonia;
  • Marché Arends, a South African independent investigative journalist.

A transcript is forthcoming.

Authors

Justin Hendrix
Justin Hendrix is CEO and Editor of Tech Policy Press, a nonprofit media venture concerned with the intersection of technology and democracy. Previously, he was Executive Director of NYC Media Lab. He spent over a decade at The Economist in roles including Vice President of Business Development & In...

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