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Liapes v. Facebook, Inc.

Name
Type
Government
Date Initiated
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Last Updated

Summary

Plaintiff Samantha Liapes filed a class action lawsuit against Facebook in 2020, alleging that Facebook’s ad practices discriminate against people with protected characteristics, particularly age and gender, after it failed to show her insurance ads. While Facebook claimed its ad tools are neutral and that it had the right to send different ads to different people, the California First District Court of Appeal ultimately disagreed after a years-long legal battle. On September 21, 2023, the court ruled in favor of Liapes under California’s Unruh Civil Rights Act claim, which provides protection from discrimination by businesses, opening the door for other lawsuits alleging further discriminatory ad targeting practices by Facebook.