Rebecca Scharlach

Dr. Rebecca Scharlach is a Postdoctoral Researcher at the Platform Governance, Media & Technology Lab at the University of Bremen (ZeMKI). Her research investigates how tech companies navigate the integration of generative AI and strive to uphold core values amid technological and regulatory changes. Her work has been published in leading academic outlets such as New Media & Society, Journal of Computer-Mediated Communication, Journal of Communication, and Communication Theory. Additionally, she frequently serves as an expert on internet culture for major broadcasting services.