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Author: Pooja Iyer

Pooja Iyer is an advertising doctoral student at the University of Texas at Austin studying big data, privacy, surveillance, and propaganda in advertising, marketing, and media. Iyer’s focus is on the regulation of big data, AI’s role in media, the politics of platforms, and the overarching impact of all these on consumer behavior. Iyer has over a decade of experience in the advertising and media industry and holds a keen interest in bridging the gap between academia and industry.