Frenk Van Harreveld

Frenk van Harreveld is Professor of Social Psychology and Director of the Psychological Research Institute at the University of Amsterdam. He is one of the founders of SEVEN, the university’s interdisciplinary institute for climate research and policy innovation. His work focuses on decision-making under uncertainty and on sustainable and healthy behavior. Recent projects explore how behavioral science can accelerate the transition to a low-carbon society—by making sustainable choices not only easier, but also more visible, emotionally rewarding, and socially resonant.