Florencia Lujani

Florencia Lujani is the Strategy Director of ACT Climate Labs and a co-chair at Climate Action Against Disinformation. An expert in creativity, research, insights, and effectiveness, she is behind several award-winning strategies and advertising campaigns for globally recognized brands and not-for-profits. She developed industry-first research on 'Persuadables' audiences, the 69% of the UK population who are not currently reached by climate organizations and are key to increasing public support for climate action. She recently won an Ad Net Zero award for the Best Campaign in the Transport category, showing how advertising can engage mainstream audiences, neutralize misinformation, and deliver attitudinal and behavioral change on climate issues.